Introduction
The lunar new year or as it is commonly referred to the Chinese new year is one of the primary festive seasons in China. It is a time of kicking the bucket, coming home and enjoying traditional food, a time to share gifts. With the increasing global awareness of this festival it has become more and more common for companies to use this period of the year to show their appreciation to their clients, customers and partners.
Gifts from corporations mostly during this festive season are essential tools in building a long lasting relationship with clients. Small actions and tokens are simple yet powerful ways in which companies can proof their dedication to establish long-term and sound strategic partnerships.
In this case, it is crucial to pay attention to what particular presents may represent to clients. For CNY corporate gifts there are normally items that are considered to possess good luck, prosperity and happiness in Chinese culture.
Some popular items include:
- Red envelopes (hongbao) – Red envelopes containing money are normally gifted to relatives and friends during New Year celebration. If employed in corporate gifting, these red envelopes represent goodwill and thankfulness for the business of the recipient.
- Feng shui symbols Symbols of good luck containing the essence behind the partnership, like a bamboo plant, peonies or fish, are considered the right Feng shui gifts.
- Traditional sweets – Products such as sweet rice cakes (Nian Gao) and mooncakes are gifts which represent good fortune and prosperity. This is also makes it possible for you to extend the happy feeling and the taste of the Chinese New Year to the clients.
- Ceramic souvenirs for example or any other local products or hand crafted souvenirs would show the client that your company values their culture and that your company shares many of those same beliefs.
Advantages of CNY Corporate Gifts
While a well crafted and labeled CNY corporate gift helps to make a good first impression, its foremost utility is in building the longevity of the business. These gifts foster trust and loyalty in several ways:
- The gratitude – New Year gifts are a way of showing your client that your company has not forgotten them and that you are still grateful for whatever business they gave you before and in future. They help the clients remember that you care for more than business and that you are committed to make the venture work.
- Building on a consistent brand image –It is wise to select gifts that are in line with your company’s image and that relate to your clients’ type of interest. Affordable items that are best quality or gifts that are engraved or closer to your logo or brand color will ensure that clients include your company identity in the gift and this ensures that your brand and the client stays connected.
- Establishing universality – Gift giving must also be viewed as something that be used with friends and families, such as chocolates during CNY or a bottle of fine wine. Emotional bond as established through shared experiences can help develop more intimate relationship with clients and therefore provide an excellent opportunity to engage your company.
- Comparison to other gifts – When you provide gifts that have been customized, there is much that you tell your client out of your consideration. Personalized gifts are sure to remain with the client and will let him or her know that your company is interested in cultivating the relationship.
Corporate Gift Giving For This Coming Chinese New Year
To make the most of CNY corporate gifting, follow these best practices:
- Timing – It is better if gifts are given before the New Year or even during the festival time. Ensure adequate for the chances of slow delivery because of the distance to cover.
- Individuality – Measuring individuality in written communication indicates how closely you have paid attention to selecting the right gift to give a client. Thus, perhaps, it will also be possible to send e-cards or electronic messages to convey your good wishes and appreciation.
- Quality – Select gifts that are of good quality and portray your company image. This not only reveals your consideration but also establishes your intention to pay a lot of attention to quality deliverance.
- Recipient – This is particular about the cultural characteristic of the recipient and the diet he/she takes into consideration. It is important that you have your gifts cleared for the clients you are targeting and this includes the culturally correct gifts.
Conclusion
Corporate gifts during Chinese New Year are especially timely in the business world as it opens a good chance to strengthen the business relations with your clients. It does this in a way that allows you to create gifts emblematic of your appreciation alongside ensuring that your business’s values dominate the symbolic apparatus, thereby reestablishing and consolidating the synergistic relationships you seek with partners.
In a competitive and ever-changing business landscape, cultivating meaningful relationships through thoughtful actions can make a significant impact. Introducing a well-thought-out CNY corporate gifts policy in your company is a smart way to foster goodwill and strengthen connections with clients, partners, and stakeholders. By incorporating personalized and culturally meaningful gestures into your gifting strategy, you not only enhance relationships but also position your brand as considerate and forward-thinking.
Remember, even a small act of kindness, like thoughtfully curated CNY corporate gifts, can yield immense returns in the future. So, as you plan your corporate gift-giving this Chinese New Year, let it be a celebration of goodwill, tradition, and lasting partnerships. Happy gifting!