The Chinese New Year or Spring Festival or Lunar New yr is a calendar year celebration of the People’s Republic of China where families gather to celebrate the year of the Ox, Goat, Monkey or the next year animal. It is also a time when various companies and businesses bare their intents to their clients, partners and employees by offering them greeting and gifts to signify anew business relationship. Selecting the right CNY corporate gifts is critical, because these gifts are tools that have the ability to share your brand’s values, vision, and culture. Therefore, when choosing the corporate gifts for celebration of the Chinese New Year, what factors should be taken into consideration?
Individualization
Another important point concerning the selection of the suitable corporate gift is focused on the proper individualization of the gift. Rather than providing people with ordinary items, package a personalized one and tell the story of the company in a specific way. It can be moving your company logo, putting your business colors, or even providing a special message on the gift package.
Authenticity
The Chinese New Year has a cultural significance, and so should the corporate gifts you give. Select traditional lucky products like red packets containing money, lucky candies, popular local dried fruits and nuts. If you want to be a little more formal you may offer jade jewelry, silk scarves or tea sets. The focus should be to provide a blended approach of tradition that can deem your clients and partners pleased by the drawn-out appeal to market your company as a modern establishment
Quality and Presentation
People believe that taste and appearance of the products used in顺 志 Chinese New Year gifts are tremendously significant. An attractive package means that the giver knows the recipient and thus cares about him or her; it means that the company also gifting has respect to the receiver. Select the best quality products and other materials that only your greatest brand can provide due to hard work and determination. Ensure that the packaging looks attractive and choose colours, symbols and designs that are associated with good luck and therefore each gift is a pleasure to give.
Sustainability
With the increasing concern about the physical environment and the global impacts of business, the question of what makes an ideal gift has now extended to include the aspect of sustainability of the gift products. Because of this, one should go for corporate gifts that are made from recycled products, organic products or products that are long lasting. Presenting an environmental gift is an indication of being environmentally conscious while on the other part, associating your brand with values that many customers relish.
Thoughtful Symbolism
The Chinese New Year brings in a lot of symbolism and traditions. Corporate gifts should be carefully chosen, and it is important to know about the traditions and symbolism connected with some of them and their color. For instance, giving gifts in red during CNY is culturally correct and appropriate since red colour represent prosperity and joy. Likewise, actual gift item such as fruit or lucky coins signifies prosperity and good luck for the recipient. Think about what various products symbolize and choose presents that convey good messages and support your brand’s message.
Select Products that Compel Your Audience
Obviously when it comes to choosing Chinese New Year corporate gifts, one must take into consideration the receivers and their position towards you. When giving gifts to your clients, ensure you select products that will convince their business through the gifts you give them. In the case of employees, then it is notable that appropriate gifts that depict some sort of appreciation of their effort would be ideal. From partners and other important stakeholders, use luxurious and exquisite items to pass a message of the strength of your partnership.
Timing and delivery
When sending out CNY corporate gifts make very sure that they get there on time. At times it may be possible to send out gifts before the official Chinese New Year season so that they reach the intended individuals before the event. Consult your logistics department when to expect the shipment so that you may consider hiring the services of a reliable courier service.
Follow-up
After your CNY corporate gifts have been delivered it is mandatory that you call or email your recipients with a message reminding them that you have made a delivery to them and to thank them for their patronage. While sending a personal thank-you note or email proposal is an effective way of building rapport with the recipient, it is also an excellent branding strategy because it reinforces your brand as an organization that appreciates its customer or clients.
Lastly
Choosing the appropriate CNY corporate gifts during Chinese New Year is a perfect opportunity to communicate your company’s missions, values and strategy with customers, partners and staff. When a customer seeks recommendation for gifts that are unique, well-made, and genuine, the whole experience will be unforgettable. Therefore, when you start your hunt for those perfect corporate gifts, keep the above tips in mind, and do not forget to tell everyone your brand’s story. Happy Chinese New Year!