Introduction
The business firms in different industries seize this opportunity preparing themselves for CNY. One of them is preparation for a corporate gift which means the conception of the gifting program for enhancing business relationships, and establishing and strengthening partnerships with clients as well as valuing employees. However, if not well planned this can become an interesting and stressful boring that many people do not enjoy. Here in this blog article, we will enlighten you about how to well plan the CNY corporate gifting approach beforehand so that during this prosperous period you are free to engage at the most.
Establish Your Budget
The first step to consider while looking for gifts, is to work within the parameters of your budget. This will guide you to the choice of gifts that have value and meaning but at one and the same time pocket-friendly. Decide on the amount to spend on each gift according to the rank of the recipient during your company- theirs relationship. It will also help you refrain being taken by a surprise to find deeper in the process that all that gifting is putting you deeper in the hole, thus, a clear budget will help manage gifting without it becoming an issue.
Identify Your Target Audience
When selecting gifts, you should try and observe the likes of the intended recipients. Why traveling enthusiasts or people with an interest in food and tea or technology? This way will help you to know their passion hence you will be able to come up with a perfect gift that they will love and value. Furthermore make sure the gifts are culturally appropriate due to the fact that this will further prove your respect and consideration to them.
3. Choose appropriate gift items
Since Chinese New Year symbolizes the New Year as well as, wealth and richness, get hold of products that connote thus. Traditionally, a, one can give and receive red envelopes or hongbao which is money or lai see, fruits, nuts, chocolate, tea set or gourmet hampers. Go outside the box and think for a product that you want to offer in line with your company’s brand reputation. For example, you can provide such belongings as branded pencils, cards, umbrellas, cylinders, mugs, t-shirts, key chains and other gifts with your company’s logo or text on it.
Choose Packaging
While you’ve chosen an interesting gift, the way you wrap it it is going to be just as important. Choose good packaging that will be interesting to the recipients as they go through with the process of receiving the gift. For an ornate appearance, you might prefer to ask for premium over-sized boxes, bags, or wrap in formal colors of red or gold. You should consider putting your company’s logo or some branding on the packaging to ensure that the re usability of brings about brand retention. If you are planning to mail the gifts then make sure you choose strong boxes and packing for shipping a gift.
Plan the Timeline
With respect to your budget, the preferred target group, gifts and the mode of presentation, it is now possible to develop an appropriate CNY gifting program of work schedule. First, decide by which date the gifts will be required on or around the Chinese New Year date and/or any occasions you’ll be attending. Decide on how many days are adequate to complete selection, buying and packaging of gifts. If there will be a possibility of a delay on the shipments or the manufacturing of parts, it is recommended to begin the process early so as to avoid letdowns.
Communicate and Follow Up
Each time you are sending some products to your clients or partners, it is also important to attach a card or a letter with your wishes for the New Year. It will also make recipients feel appreciated and will put your company in a good light. Chinese New Year has come and gone, so show your appreciation to your receivers of your gifts by sending a message to them that you want to make sure they received them and thanking them for their support over the course of the past year.
Evaluate and Improve
After the Chinese New Year celebrations are complete, weigh your effectiveness in gifting during the occasion. How did your gifts go down? Were they in harmony with your organization goals? Ask your recipients about their experience with gifting and evaluate how much of your business relationships gifting has influenced. Applying such data to the subsequent year’s corporate gifting strategy can help you enhance your overall strategy progressively.
Conclusion
In business, it is essential that your Chinese New Year corporate gifts strategy is prepared way ahead of time so that the implementation process is seamless and effective. Kavich: The budget is important because otherwise you may end up buying trivial gifts that are not going to impress your clients; target audience is also important because some gifts can be suitable for certain gender, age, level in hierarchy etc.; gifts chosen for the presentation should be presented in the best possible way; and last but not least, timeline should be set because clients may not wait too long for gifts that are to be presented to them. Monitoring and assessment of the strategic initiatives will then enable one to refine and advance the strategy in occasions that are suitable for your business objectives. Therefore, do not waste this CNY festive season and take your time to plan your corporate gift giving strategy to your clients, employees, and business partners.